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24 OCTOBER 2022

HECELLOSE® Hydroxyethyl Cellulose for Waterborne Paints

Decorator in blue overalls and hard hat painting a wall yellow with a roller, viewed from behind in a room under renovation.

Environmentally friendly, naturally sourced rheology modifiers for Paints & Coatings

Used as a rheology modifier and water retention aid, HECELLOSE® (Hydroxyethyl Celullose) is a non-ionic, water-soluble polymer that provides pseudoplastic flow and is treated to achieve optimum hydration time to prevent lump formation.

HECELLOSE® products offer:

  • Improved paint colour compatibility with a wide range of components & colourants, resulting in better colour acceptance for brushing, rolling, or spraying.
  • Increased workability that prevents paint spattering and improves sag resistance.
  • Good water retention and open time.
  • Excellent long term viscosity stability on aging.

Produced from natural resources such as wood or cotton, HECELLOSE® products are an environmentally friendly choice for your waterborne paints.

See our full range of Cellulose Ethers.

Or contact our sales team for samples, prices or more information!

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