Solid Solutions for Your Next Launch!

Solid Solutions for Your Next Launch!

The Rise of Stick Formulations in Personal Care

The Personal Care industry is witnessing a shift toward solid formulations, with solid perfumes and deodorants leading the charge. As consumer demand grows for sustainable, travel-friendly, and plastic-free alternatives, brands are discovering the unique advantages that natural waxes bring to this format.

The natural deodorant segment continues to grow, driven by consumers seeking aluminum-free alternatives without compromising efficacy. Natural waxes play a crucial structural role in these formulations, providing the ideal balance of firmness, spreadability, and skin compatibility.

Technical Benefits to Natural Waxes:

• Optimal consistency: Natural waxes create stable, non-greasy textures that glide smoothly during application
• Active ingredient delivery: Wax matrices facilitate controlled release of antimicrobial and anti-odour compounds
• Moisture management: Selective wax combinations help regulate moisture without blocking natural perspiration

Sunflower Wax - An upcycled hard, crystalline, high melting-point vegetable wax obtained through the winterization of sunflower oil.

Rice Bran Wax - An upcycled hard, crystalline, high melting vegetable wax obtained from rice husks providing a rigid structural network of wax crystals.

Fruit Peel Wax - A soft wax derived from the berries of the Rhus succedanea tree to increase pay off and improve sensorial.