Download our NEW Men's Care Trend presentation - Athleisure
The men's fitness trend continues to evolve, and low-cost 24/7 gyms on every corner mean that there is now no excuse not to work out, at any age.
Other active sports such as cycling, martial arts and team games continue to grow in popularity as ways to keep fit and healthy. As a result, we are seeing a growth in the market for men's cosmetic products which claim to support this active lifestyle.
The athleisure trend is broken down into 6 easy steps:
- Stay hydrated
- Feed your muscles
- Don't sweat
- Protect yourself
- Keep it clean
- Rest & recover