A lighter, longer-lasting, water-free approach to beauty!
The personal care industry is no stranger to the concept of waterless beauty. The most common and widely available example of this is shampoo and conditioner bars. The idea is that manufacturing and shipping bar formats for haircare results in a lower carbon footprint due to the minimal water required to produce them.
More recently, the wave of innovation for the waterless trend has taken on a powdered format! The powdered format is completely water-free, resulting in simpler preservation systems as the risk of microbial growth is significantly reduced, helping to support sustainable beauty claims. Powdered beauty products are also likely to weigh less, meaning they are more travel-friendly and last longer compared to traditional liquid products.
While powdered face masks and facial treatments have dabbled in the water-free trend before, the concept is now shifting to the haircare and bodycare markets too. Market examples include Arove Beauty’s Aerious Shampoo and Conditioner, The Powder Shampoo with their mix of hair and body bundles, and Ethosa Shower Powder!
See our staple ingredient below for creating water-free concepts:
BergaSoft SCI 80Anionic and mild surfactant with good skin compatibility that creates very rich, stable, creamy foams. Available in needles, granules or powder form, BergaSoft SCI 80 also acts as a suitable replacement for sulfates in liquid rinse-off formulations, with the advantage of easy thickening.
